Welcome back bloggers! In today's post, I will be going over a unique aspect of our film opener, "Super"-Hero: Representation! In Layman's terms, I will be going over what kinds of demographics our film would appeal to if released.
How does our film fit into the stereotype of a kids' action comedy?
In terms of who our film appeals to, the first answer that comes to mind is young children and pre-teens. After all, this is a superhero comedy! A film like ours wouldn't exactly appeal to elderly or middle-aged audiences, especially not with a character design like Power-Man or the robber with a unique mask. Since our main goal going all the way back to brainstorming was to keep this film within the spirit of a traditional kids' superhero show (or in our words, something that would appear on Nickelodeon), the film is fairly stereotypical of a generic action comedy. The only twist here, of course, being that the protagonist is not as super as they're cracked up to be and is defeated easily by some fairly unimpressive robbers. This appeal to younger audiences is also why so much work was put into costuming and props in addition to our decision to only shoot during daylight hours. If we chose to film at night and kept our costumes dull in color, it would give the characters and film serious tones that would hinder the film from appealing to these younger audiences. Instead, it'd become some ugly mess that would appeal to virtually no demographics.
On the contrary, having a colorful bright costume for Power-Man, a silly mask for one of the robbers, and the prop items being in complete disarray keep EXACTLY the mood we want for the opening. Additionally, the characters are scripted to act in such ways that put emphasis on dramatic effect and are not meant to look nor act realistic, reinforcing the appeal to young audiences with fictional and unserious elements. As far as whether our film challenges any sorts of stereotypes or representation, it doesn't and isn't meant to. The only sort of stereotype it could challenge is the norm of the superhero always obliterating the bad guys in kids' shows, but it isn't like that decision impacts our viewing audience or any other demographics. At the bottom line, it is an opening that appeals to young children and pre-teens and won't have much appeal with older audiences. This is ALSO why we don't feel the need to make tweaks to any of the characters in the film. They behave exactly as they are supposed to: Comedic, unserious, and TOTALLY unrealistic!
What else does our film represent?
Although our film obviously was designed to be representative of a generic superhero comedy, that begs the question: What ELSE does our film represent? According to Stuart Hall's "Theories of Representation", one of the main ways media can display representation is through stereotypes! Although I already stated that our film doesn't break many stereotypes, I haven't yet stated what stereotypes it DOES fit! For example, Power-Man is meant to be a goofy and physically inept character, and that is shown through our actor choice: Yulian! On the big screen, a viewer wouldn't look at Yulian in full costume and think he's exactly the strongest man alive - they'd think he's the Paul Blart of superheroes! His out-of-shape physique, his costume that looks like it was purchased off of Etsy, and ESPECIALLY his totally unserious mannerisms all obviously contribute to the idea that Power-Man is, in fact, not powerful! In terms of our other characters, our robbers are meant to fit the robber stereotype in both appearance and demeanor: Black long sleeve shirts and pants, black beanies, black eye masks, black gloves, prop money bags, and a random assortment of various break-in equipment all convey the idea that these are, well, robbers! Our Homeowner character is the only character that doesn't exactly fit any sort of stereotype that I can directly name. If he were put into another genre, like a sitcom or a drama, he'd probably play the role of a suburban dad who's commonly seen as the comedic relief character, similar to George Sr. from Young Sheldon. However, due to his limited role in our film and lack of any actual characteristics aside from him being asleep, it is hard to categorize him into any name-brand stereotype. Finally, the house we chose to film in has marble-white floor, glass roundtables, old paintings, and an AWESOME pool out back. These elements help to convey the idea that the Homeowner is rich and lives well for himself, therefore making his house seem ROBBABLE!